Thursday, December 15, 2005

There's Cigarettes, and then there's Light Cigarettes

"CHARLOTTE, N.C. (AP) -- The Illinois Supreme Court handed the tobacco industry a huge victory Thursday by tossing out a $10.1 billion fraud judgment against Philip Morris USA over the marketing of its ''light'' cigarettes." New York Times

Apparently the FTC had authorized such characterizations. So, technically Phillip Morris didn't break the law. Now, we know from studies that smokers of light cigarette inhale deeper and smoke more cigarettes so they end up getting about the same nicotine into their systems as those who smoke the real thing. But, that's not what the case was about.

Can we sue the FTC for allowing this advertising in the first place?

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